BAT Security Campaign

Client: British American Tobacco, Italy | Agency: LagOS

BAT Security Campaign Project Shot

BAT Security Campaign Project Shot

BAT Security Campaign Project Shot

Role: art direction and animation

When British American Tobacco Italy decided to launch an in-house information security compaign, LagOS was chosen to create over 20 posters and videos successfully communicating themes like incident management, assets security, password usage and more. As I approached the video making I wanted to express the meaning and importance of the quotes through character animation simple enough to work on a subconscious level.

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